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Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago - TechCrunch

TechCrunchSeptember 9, 2026
Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago - TechCrunch
Image: TechCrunch

Apple CEO John Ternus wants you to know that the iPhone isnt going anywhere. Ternus threw his weight behind the venerable device on Wednesday during his first keynote as CEO, placing it firmly at th…

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