Mérida is promoted as a tourist destination in Monterrey, Guadalajara, Querétaro, and León

To expand its footprint in key domestic tourism markets, the government of Yucatán launched a targeted commercial tour to four major Mexican cities: Monterrey, Guadalajara, Querétaro, and León. Organized by the Secretariat of Tourism Promotion (Sefotur), the caravan brought together 380 industry professionals and facilitated direct networking with 17 Yucatecan tourism and hotel enterprises. The i…